Why this? Because one day I decided that the world of sales strategies would be a good starting point to agree with marketing strategies – what to sell, to whom, when and at what price implementing all this in offers that boost and maximize revenue.
I thought it was going to go smoothly, that it would be easy, that everything will flow and that I will navigate within the new concepts as on a calm sea.
What did I find? Well, if in marketing you always experiment looking for answers, in the revenue everything is very accurate, very precise, very argued with numbers and data. If one defines the client precisely, the other provides more precise demand, if one plays with offers around prices is because the other has decided on the basis of a well-founded forecast.
In conclusion: if one controls, manages, optimizes, implements in a very pragmatic way, the other does the same but in a more playful way, giving shape and color, creating the charm around the product, around the brand, stimulating the desire!
Why with humor? Because I have found numbers, statistics and graphics that have taken my sleep, as well as the game Tetris in my childhood years. And then I thought that I’m going to take it with humor, trying to change my position as a seducer to a manager. A bit complicated and antagonistic, but full of surprises!
What would I deserve to tell you after all this?
Well, it has been a very intense course, but very well documented. That there are people behind this course who do their job with a lot of passion, and with enthusiasm. That knowing a little more you realize how little you know. That I like to step on firm and sure, that I love being able to draw from tables full of numbers strategies to tell the future in a more precise way. And I end by quoting my tenacious tutor of this course; “Let revenue management be with us!”